Privacy policy

Data Collection

At FleurTrend, we collect personal information to provide and improve our services. This includes:

  • Contact details (name, email, shipping address) for order processing
  • Payment information processed through secure third-party providers
  • Browsing behavior and purchase history for personalized experiences
  • Device information (IP address, browser type) for security and analytics

We only collect data necessary for business operations and with your explicit consent where required by law.

Use of Personal Data

Your information is used for:

  • Order fulfillment and customer service
  • Personalized product recommendations
  • Website optimization and security
  • Marketing communications (with opt-out options)
  • Legal compliance and fraud prevention

We never sell your personal data to third parties.

Data Storage & Protection

We implement robust security measures including:

  • SSL encryption for all data transmissions
  • Regular security audits and vulnerability testing
  • Limited employee access to sensitive data
  • Secure cloud storage with industry-standard protections

Data is retained only as long as necessary for business purposes or legal requirements.

Your Rights

Under GDPR, CCPA and other privacy laws, you have the right to:

  • Access, correct, or delete your personal data
  • Withdraw consent for data processing
  • Request data portability
  • Opt-out of marketing communications
  • Lodge complaints with regulatory authorities

To exercise these rights, please contact us through your account dashboard or our customer service portal.

Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Essential website functionality
  • Performance analytics
  • Personalized advertising (with consent)

You can manage cookie preferences through your browser settings or our cookie consent banner.

Third-Party Services

We work with trusted partners for:

  • Payment processing (Stripe, PayPal)
  • Shipping and logistics
  • Marketing and analytics (Google Analytics)

These providers are contractually obligated to protect your data and comply with applicable privacy laws.

Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or email notifications.

Contact Information

For privacy-related inquiries, please use the contact form in our customer service section. Our Data Protection Officer will respond to all legitimate requests within 30 days as required by law.

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